FOCUS ON CRM
The CRM that writes, calls and books for your team.
Drafts messages, prepares call scripts and gives every record its own booking link, so your people spend their time on conversations that matter.
Your pipeline, on one board
Sales teams lose time between the tools
Leads scattered across tools
Contacts live in spreadsheets, inboxes and chat threads, and nobody has the full picture.
Manual follow-ups
Writing the same message again and again, record by record, eats the day.
Missed meetings
Booking a time takes several messages, and prospects drop out along the way.
One CRM that keeps the work moving
FOCUS ON CRM keeps records, messages, call preparation and bookings in one place, so your team follows up instead of searching.
One workspace for the whole pipeline
One CRM, every stage
Leads, pipeline board, stage tracker and KPI charts in one workspace.
Built for 9 industries
Real estate, forex, clinics, automotive, e-commerce, education, legal, beauty and more — fields adapt to your sector.
Multilingual interface
The workspace ships in five languages.
Teams and hierarchy
Organise users into teams with clear ownership of records.
Fraud review queue
A review queue with an explainable risk breakdown for brokerage teams.
AI that drafts, never decides
Company profile from your website
Extract your business profile from your site and reuse it in every AI message.
AI message writing
Draft email, SMS and push from one template. The AI never sees customer data.
AI call scripts
Fixed rules stay in code; AI only writes the talking points. Calls respect your calling window.
Meetings without the back-and-forth
Meeting booking integration
Integration — setup requiredConnect Calendly, Cal.com or a plain link and give every record its own booking link.
Find your sector
Real estate
Keep every property enquiry on one record, from first message to signed contract.
- Enquiry
- Viewing
- Offer
- Contract
Forex and brokerage
A workflow for onboarding teams: lead, identity check, funded account, retention.
- Lead
- Identity check
- Funded account
- Retention
Clinics and healthcare
Turn appointment requests into scheduled visits and make sure no one is forgotten after.
- Request
- Appointment
- Visit
- Follow-up
Automotive
Move car enquiries through test drive and quote to delivery without losing the thread.
- Enquiry
- Test drive
- Quote
- Delivery
E-commerce
Follow visitors through cart and order, and bring buyers back with timely messages.
- Visitor
- Cart
- Order
- Repeat buyer
Education and training
Guide learners from first enquiry through a trial session to active enrolment.
- Enquiry
- Trial session
- Enrolled
- Active learner
Legal services
Handle intake, conflict checks and engagement for every new matter in one place.
- Intake
- Conflict check
- Engaged
- Closed
Beauty and wellness
Fill the appointment book and bring clients back with a friendly nudge.
- Request
- Booked
- Visited
- Return visit
Other industries
A simple four-step pipeline you can rename for any service business.
- New
- Contacted
- Proposal
- Won
Default stages shown for illustration; adjustable per workspace.
Questions, answered
What is FOCUS ON CRM?
A CRM with a lead list, pipeline board, stage tracker and KPI charts, plus AI-assisted message drafting, call scripts and a booking link for every record.
Which industries is it built for?
It is built for 9 industries, including real estate, clinics, automotive, e-commerce, education, legal and beauty. Fields adapt to your sector.
Does the AI see customer data?
No — message drafting works from a template with placeholders; the AI does not receive customer records.
Which languages does it support?
The workspace ships in five languages.
How do I get a demo?
Send a request through the contact page and the FOCUS ON team will get back to you.
See it on your own pipeline
Tell us about your team and we will walk you through the product.